NEWS CONSUMPTION BEHAVIOR AND TRUST IN NEWS QUALITY ON SOCIAL MEDIA PLATFORMS OF NEWS ORGANIZATION IN THAILAND
DOI:
https://doi.org/10.17501/24246778.2025.9202Keywords:
news consumption behavior, trust in news quality, news organizations in Thailand, media Exposure theoryAbstract
This study examines generational differences in news consumption behavior and trust in news quality on social media platforms in Thailand. As digital platforms increasingly shape news exposure and audience engagement, understanding how different age groups perceive and interact with news has become an important issue for journalism and media studies. A survey of 479 Thai adults was conducted to investigate patterns of news consumption, platform behavior, and perceptions of news quality across generations. The findings reveal significant differences in news consumption behavior among age groups. Younger generations tended to prefer short-form, visually driven, and interactive news formats, including infographics and short videos, while older generations showed stronger preferences for in-depth reporting and direct access to official news sources. Younger users were also more likely to engage actively with news through sharing, commenting, and social interaction on digital platforms. Despite these behavioral differences, all generations consistently emphasized the importance of credibility, accuracy, impartiality, and ethical journalism as key indicators of trustworthy news. The study further demonstrates that trust in news quality positively influences news consumption and continued engagement with official news organizations on social media platforms. The findings suggest that news organizations must balance platform-oriented storytelling and audience-friendly presentation formats with the preservation of professional journalistic standards. This study contributes to understanding digital news behavior in Thailand and provides practical implications for developing communication strategies that strengthen audience trust and support sustainable quality journalism in contemporary digital media environments.
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Copyright (c) 2026 Apisit Supakitcharoen, Tatri Taiphapoon, Napawan Tantivejakul
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
