APPLICATION OF DEEP LEARNING PEDAGOGY IN TEACHING “DESIGN CONCEPT MAKING AND COMMUNICATION” IN THE DIGITAL TRANSFORMATION ERA

Abstract

This study examines the application of deep learning pedagogy in teaching the course Design Concept Making and Communication to third-year interior architecture students in the digital transformation era. Instead of referring to artificial intelligence, “deep learning” here denotes a pedagogical approach for fostering deep, meaningful understanding (as opposed to surface-level learning). A four-layer instructional model was implemented: (1) using open-ended questions to spark curiosity and critical thinking, (2) collaborative analysis of real-world case studies (including international award-winning design projects), (3) a peer-to-peer simulated project with inter-group critique (students alternating roles as “client” and “designer”), and (4) a guest lecture by an industry expert to connect classroom learning with professional practice. This layered approach emphasizes active learning, collaboration, and real-world engagement, aligning with modern education goals that prioritize critical thinking, creativity, communication, and collaboration skills. To evaluate the intervention's effectiveness, a mixed-method approach was conducted, utilizing anonymous student feedback surveys, continuous qualitative classroom observations, and the evaluation of student work artifacts. Results indicate that the deep learning pedagogy significantly enhanced student engagement, critical thinking, and design concept development. Students reported that analyzing real cases and engaging in role-play critique notably improved their ability to generate and communicate design ideas, while also valuing expert insights that linked their work to industry expectations. While challenges such as initial student discomfort with open-ended tasks and the need for careful facilitation were noted, the overall reception was highly positive. The findings suggest that a structured deep learning pedagogy can be a valuable enhancement to interior design education, complementing traditional studio methods and providing a scalable framework to better prepare students for the complex, collaborative demands of the digital transformation era.