THE INFLUENCE OF KOREAN REALITY SHOWS ON TOURISM TRENDS IN SOUTHEAST ASIA: FOCUSING ON VIETNAM AND THAILAND. Proceedings of the International Conference on Hospitality and Tourism Management, [S. l.], v. 9, n. 01, p. 18–30, 2025. DOI: 10.17501/. Disponível em: https://proceedings.tiikmpublishing.com/index.php/icoht/article/view/1890. Acesso em: 20 sep. 2026.