GREEN IN HOSPITALITY: A SCOPING REVIEW AND FUTURE RESEARCH AGENDA
DOI:
https://doi.org/10.17501/23572612.2025.9101Keywords:
green hospitality, green practices, PRISMA Methodology, scoping reviewAbstract
Green hospitality refers to the industry’s dedication to environmentally sustainable practices that minimize ecological impact, enhance energy efficiency, and encourage sustainable consumption among travelers. It encompasses eco-friendly operations from design to service delivery, with the goal of creating a positive industry impact. This shift is driven by growing environmental awareness and consumer demand for sustainable options, influencing patronage choices and perceived value of accommodations. The move towards sustainable hospitality involves key behaviors and considerations. This study aims to review current knowledge on green hospitality and propose new research directions for future exploration. This study provides a PRISMA based systematic review of green hospitality research, analyzing 48 articles from Scopus and Web of Science. It integrates bibliometric network and density visualization analyses to highlight key knowledge areas, emerging themes, and future research directions. The findings reveal that green hospitality has evolved into a multifaceted research field connecting environmental management, green hotels, sustainability, green brand authenticity, pro-environmental consumption, sustainable tourism, artificial intelligence, biodiversity conservation, energy transition, and decarbonization. The most prominent focus is on green hospitality, sustainability, green hotels, and consumer behavior, indicating that current studies primarily explore green practices, customer intentions, green purchasing, trust, loyalty, and authentic sustainability communication. Overall, the research shows a shift from isolated environmental actions to integrated, technology-driven, destination-focused sustainability systems within the hospitality and tourism industry. These insights support future theoretical development, managerial strategies, and policy planning for sustainability.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
