ORCHESTRATED STRATEGIC SOCIAL MEDIA PUBLIC RELATIONS (OSSMPR): A CASE STUDY OF THE BILL GATES–DOLLY CHAIWALA DIGITAL COLLABORATION. Proceedings of the World Conference on Media and Mass Communication, [S. l.], v. 9, n. 2, p. 34–51, 2026. DOI: 10.17501/24246778.2025.9203. Disponível em: https://proceedings.tiikmpublishing.com/index.php/medcom/article/view/1870. Acesso em: 20 jun. 2026.