CULTURE VALUE AND EMOTIONAL APPEALS IN VIETNAMESE ADVERTISING. Proceedings of the World Conference on Media and Mass Communication, [S. l.], v. 7, n. 01, p. pp. 70–87, 2023. DOI: 10.17501/24246778.2023.7105. Disponível em: https://proceedings.tiikmpublishing.com/index.php/medcom/article/view/1210. Acesso em: 12 oct. 2025.