COLLECTIVIST CULTURE AND EMPATHY EVOCATION IN VIETNAMESE ADVERTISING. Proceedings of the World Conference on Media and Mass Communication, [S. l.], v. 7, n. 01, p. pp. 88–104, 2023. DOI: 10.17501/24246778.2023.7106. Disponível em: https://proceedings.tiikmpublishing.com/index.php/medcom/article/view/1209. Acesso em: 12 oct. 2025.