TIMELY RECONCEPTUALIZATION OF DIGITAL MARKETING: A CASE STUDY OF FOOD DELIVERY GIANT ZOMATO. Proceedings of the International Conference on Sustainable Management for Peace and Harmony, [S. l.], v. 1, n. 1, 2026. Disponível em: https://proceedings.tiikmpublishing.com/index.php/icsmph/article/view/1845. Acesso em: 4 feb. 2026.