NETFLIX: A STUDY OF COMPETITIVE MARKETING STRATEGIES TO BOOST THE CUSTOMER BASE. Proceedings of the International Conference on Sustainable Management for Peace and Harmony, [S. l.], v. 1, n. 1, p. 234–241, 2025. Disponível em: https://proceedings.tiikmpublishing.com/index.php/icsmph/article/view/1842. Acesso em: 4 feb. 2026.