BALANCING GUEST PREFERENCES AND OPERATIONAL NEEDS IN 4-STAR HOTELS: EVIDENCE FROM HO CHI MINH CITY. Proceedings of the International Conference on Hospitality and Tourism Management, [S. l.], v. 9, n. 01, p. 44–63, 2025. DOI: 10.17501/. Disponível em: https://proceedings.tiikmpublishing.com/index.php/icoht/article/view/1869. Acesso em: 20 sep. 2026.