“WHAT IS THE URGENCY?”: YOUTUBE PUBLIC RESPONSE ON FEMICIDE AWARENESS IN INDONESIA
DOI:
https://doi.org/10.17501/26028646.2025.4102Keywords:
femicide, YouTube comment, Indonesia, public awareness, qualitative content analysis IntroductionAbstract
Femicide refers to the killing of women due to their gender. The Indonesian National
Commission on Violence Against Women (Komnas Perempuan) reported hundreds of femicide
cases annually in Indonesia from 2021 to 2023. However, the term remains largely unfamiliar within
the country, despite being one of the most extreme and brutal forms of violence against women.
Raising public awareness of femicide is crucial and can be achieved through educational efforts,
including coverage of femicide cases and explanations of the concept. In the digital era, YouTube
has emerged as a potential platform for such education. As the third most frequently used social
media platform in Indonesia, YouTube has become a primary source of news for many Indonesians.
This study aims to describe femicide-related content uploaded to YouTube and to analyze
Indonesian netizens’ responses to the issue. Using data collected via the YouTube API (Application
Programming Interface), the study identified 29 femicide-related videos in the Indonesian language
and analyzed 81% comments of all. Using qualitative content analysis for social media, the study
revealed two main categories which are Femicide Issue and Netizens’ View. Femicide Issue consist
of two themes, named causes and prevention that reflect Indonesian patriarchy and religious culture.
Meanwhile the category of Netizens’ View holds two other themes, judgement and reflection, shows
that Indonesians still see femicide as an unimportant issue even though they feel bad about it. The
study emphasizes the need for comprehensive strategies and collaboration among various
stakeholders to bring this critical issue to Indonesian public attention.
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Copyright (c) 2025 Dea Siti Hafsha
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
